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| המרכז ללימודי יצוא וסחר בינ”ל |
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סמינר:
שיווק במדיה חברתית בסין |
| Chinese Social Media Marketing |
| לפרטים והרשמה |
| יום ד', 09.11.2016, בין השעות 09:00 – 12:15 |
| מכון היצוא, רחוב המרד 29, בית התעשייה, תל-אביב |
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בתכנית
דברי פתיחה והצגת יחידת סין -
גב' פגי מזרחי,
מנהלת יחידת סין, מכון היצוא
הצגת מנהל סחר חוץ במשרד הכלכלה והתעשייה
מר יקיר דוידסון
, המחלקה למימון בינ"ל / מערך כלי סיוע לתעשיה
גב' אסתר אליאס
, מחלקת סין-הודו
Introduction
• Brief self-intro and intro of PTL Group
• Introduction of the Chinese market from consumers’ view
• Introduction to the Chinese digital marketing landscape
Digital Marketing Tools in China
• Unique challenges posed by the “China Great Firewall”-- many websites are blocked in China
• Localizing your website: domain registration, ICP license, server and hosting and alternative solution (Chinaware)
• Website design difference between the West and the East
• Baidu SEO and SEM
• Chinese social media tools and their counterparts in the West
Best Practices of WeChat
• Play and Test
• The requirements for opening official WeChat account in China
• Brand building on WeChat
• Official accounts: 2 types
• Advertising on WeChat
• Content Strategy
• Leveraging O2O
• WeChat’s function as online Customer Service Center
• Case study: Dan Hotels WeChat account
לתשומת לב!
מומלץ להתקין מראש על הנייד אפליקציית
WeChat
לצורך הסבר ותרגול!
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מרצה
Jun Peng,
Head of China Marketing at PTL Group, has been working within Marketing for 9 years both in China and overseas. She is a professional Marketer who worked with both B2B and B2C sectors and her specialties lie in Chinese social media marketing, Baidu SEO and SEM/PPC as well as B2B communication and market intelligence. For the last 3 years, Jun Peng has been working intensively as online marketing manager for education industry, which is highly competitive in the Chinese market and online marketing tools played an extremely important role in terms of leads generation and brand building. Her role at PTL Group is to lead the Chinese marketing team that provides local marketing services to foreign companies in the Chinese market. |
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